Selling your property can be an exciting yet daunting experience. With so many details to consider, one crucial aspect that can significantly impact your listing’s visibility is the pricing bracket you choose when listing it on property portals. The majority of potential buyers begin their property search on platforms like Rightmove and Zoopla, where pricing brackets play a crucial role in determining whether your property will be seen by the right audience. In this blog, we’ll explore the significance of pricing brackets and how you can use them to your advantage to enhance your property’s exposure and attract more potential buyers.
Understanding the Impact of Pricing Brackets
Property portals like Rightmove and Zoopla use pricing brackets to categorise properties based on their asking prices. These brackets are typically set at rounded figures, such as £300,000, £500,000, or £750,000, and properties are grouped into these brackets based on their listing price. For instance, if your property is listed at £305,000 and the pricing bracket used is £300,000, your property will only show up in searches where the minimum price is set at £300,000 or above. This means that potential buyers searching for properties under £300,000 won’t see your listing, potentially reducing your pool of prospective buyers.
Harnessing the Power of “Offers in Excess of”
To increase your property’s visibility and attract a broader audience, consider setting your listing price strategically by using the “offers in excess of” approach. By setting your property’s price as “offers in excess of £300,000,” your listing will appear in searches where the minimum and maximum price is set at £300,000. This simple adjustment can make a significant difference in the number of potential buyers who see your property.
Advantages of Using “Offers in Excess of”
- Larger Target Audience
As mentioned earlier, using “offers in excess of” allows your property to appear in searches with both the minimum and maximum price set at your chosen bracket. This means that your property will be visible to potential buyers looking for properties in the bracket you’ve selected, as well as those looking for higher-priced properties.
- Appealing to Budget-Conscious Buyers
Some buyers set their maximum budget at a specific price bracket. By listing your property with “offers in excess of” that bracket, you attract potential buyers who are budget-conscious but might be willing to stretch their budget slightly for the right property.
- Maximising Perceived Value
Pricing your property slightly above a common bracket can give the impression of better value for money. Buyers may perceive your property as more desirable or superior to others in the lower bracket, potentially leading to a quicker sale.
Finding the Right Balance
While using “offers in excess of” can widen your property’s reach, it’s essential to strike the right balance. Setting the price too high might deter some buyers who are genuinely interested but have a strict budget. It’s crucial to conduct thorough research and work with a real estate agent to determine the most appropriate pricing strategy based on your property’s features, market conditions, and the demand for similar properties in your area.
Conclusion
When listing your property for sale on popular property portals like Rightmove and Zoopla, paying attention to the pricing brackets can significantly impact your property’s visibility and, ultimately, its chances of finding the right buyer. By utilising the “offers in excess of” approach, you can increase your property’s exposure to a larger audience and potentially speed up the sale process. Remember to strike the right balance between a competitive price and maximising your listing’s visibility to attract the right buyers. With careful consideration and a well-thought-out pricing strategy, you can increase your property’s appeal and improve its chances of securing a successful sale.